The right exterior sign for your business must send the right message to your potential customers. Successful signage involves more than creating an attractive arrangement of logos, slogans, fonts and colors. It is also a blend of complex elements such as marketing and demographics. To make things complicated, the task is the fact that the reader is usually moving and the sign must be seen, read and understood in an instant. Therefore, how well a sign works for your business depends in large part on how easy it is for people driving by to see and read it. If a sign has too many words or fancy lettering it will take longer to read.

The Proper Sign for Your Business  

No matter how good your product or service is, if your sign does not make people stop and shop, you will not be able to compete in today’s market. The market today is highly competitive and an investment in a professional sign design is worthwhile. Remember, chains that exist today started out as a small business. Believe it or not, your long-term success can be determined by the effectiveness of your street presence.

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Signs as Advertising  

A few years ago, a sign manufacturer performed a study of its clients to find out whether their signs were bringing in customers. The businesses surveyed were a year or less old and the surveys were conducted within 30 to 45 days after the installation of a new sign. Thousands of shoppers were asked, “How did you learn about us?”

The results clearly demonstrate that the signs attracted half of the start-up businesses’ new customers – more than any other form of advertising the businesses used and even more than their word-of-mouth referrals.  – International Sign Association

The Bottom Line

Most businesses are not going to be well served by a small, plain sign with no graphics. The lettering style, the ability of graphics and logos to be easily recognized, whether or not the words on the sign are familiar and easy to read, the lighting methods used, and even the colors used all impact people’s ability to see and read a sign.

You’re in business to make money. In order to do that, you need customers to buy your goods and services. Signage can help. Instinctively, as your business becomes more established, more of your sales will come from repeat customers and fewer will be directly due to your sign. But that does not mean the sign has become unimportant. On the contrary, you must constantly remind your regular customers that you are there. Even more importantly, studies show that on any given day, as many as 35% of the people passing your business have never seen it before and could become first-time customers because of your sign.

DID YOU KNOW? Signs provide continuous advertising for your business, 24 hours a day, 7 days a week. Please get in touch with Rite Lite Signs at (704) 788-7097 or EMAIL US if you need a sign at your location or a complete signage rebranding program for your business or organization.

Servicing the Southeast including Atlanta, GA / Nashville, TN / Raleigh, NC / Richmond, VA / Columbia, SC / Greenville, SC and nationwide.

SERVICE & MAINTENANCE: We go to great heights, 192 feet to be exact!

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