An Electronic Message Center, or EMC, is a programable digital display board used for branding, advertising and entertainment purposes for companies all over the globe!

EMCs, by themselves, are extremely effective in impressing walking and vehicular traffic. Rite Lite Inc., a custom fabrication company, adds fabricated branding and structure to support and enhance any size EMC.

The Dog House CLT, home of WFNZ Radio, is located only a football throw away from Panther’s Stadium, home of the NFL’s Carolina Panther’s Football Team and is now home to a curved 8mm (that means high-resolution) EMC — the first of it’s kind from Watchfire Signs.

EMC Sign Process

First and foremost… The Dog House called Rite Lite to discuss their ideas for new signage (our favorite part!) A Rite Lite Account Executive explained all the different sign types and options, consulting The Dog House on their signage options so that they feel comfortable to make the right investment for their business goals.

Rite Lite rendering of a building with proposed signage and canopy

Next, as in this case of The Dog House, Rite Lite teams up with Watchfire Signs to set up an EMC demo on location (we understand its easier to see the power of an EMC in-person instead of a rendering).

Yellow Watchfire Signs truck giving an EMC demo on location at The Dog House in Uptown Charlotte!

Once an EMC type and size are determined, Rite Lite provides expert fabrication and installation information to the customer to curate a sign and canopy package to display the selected EMC sign. In this case of The Dog House, their chosen 8mm curved EMC would rest on a custom canopy (installed to the building) with a trim-less logo cabinet sign on both sides of the EMC.

Top view of a rendering of the custom canopy proposed for the Dog House in Uptown Charlotte
Logo rendering for WFNZ Radio and The Dog House from Rite Lite Signs

Next, contracts are signed and fabrication begins at the Rite Lite facility in Concord, North Carolina. The custom Dog House trim-less signs and canopy travel through fabrication to paint, vinyl and assembly departments.

During the fabrication, Project Managers work on the plethora of permits and schedule the installation of the custom signs, canopy and watchfire EMC. Products are thoughtfully loaded onto our cranes and trailer for transport to the install location.

Installation begins in Uptown Charlotte!

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