An electronic message center (EMC) is a sign that is capable of displaying words, symbols, figures or images that can be electronically changed by remote or automatic means. EMC’s are one of the most sought-after signs in the industry. Due to its high visibility and flexibility to easily change messages, an EMC provides a great platform to update your customers with branded messages. Below we outline three different uses for digital signage.

ADVERTISING YOUR BUSINESS

This use of a digital sign not only draws attention to your business, but it also advertises your products and/or services. It can direct viewers to stop in, call, visit your website, and follow you on social media. The text displayed should be dynamic, colorful, and attention getting while still maintaining the clarity of the message.

ADVERTISING OTHER BUSINESSES

This type of digital signage is very useful for shopping malls, multi-tenant offices, and retail centers. The majority of the time the viewers are traveling on a busy street and have limited time to view the content, therefore it’s crucial that the content is easy to read.

INFORMATION PROVIDER

If your EMC provides information to your viewers such as emergency information, events, dates, and times, keep in mind that clarity and readability must be your number one priority. Use simple backgrounds and easy to read, bold, single color text.

For all of the types of digital signage listed above, it’s important to maximize your efforts and be aware of how much time your viewers have to look at your display. If you are lucky enough to be in a location where your viewers are captive, such as standing in line, at a stop light or in heavy traffic, you don’t have to worry as much about overloading your display with slides.

But, if your EMC is along a busy highway or road, your drivers may only have a couple of seconds to view your sign. As your viewers walk or drive by, they may only get a chance to see one or two messages, so try not to overcrowd your display with too much text. You want your viewers to stay responsive to the sign and the messages.

If you take all of this information into account when you are posting your messages, you’ll elevate your brand in no time. Contact Rite Lite Signs today to learn more about how an EMC can enhance your business.  We’d love to help you take your message to the masses!