Our client, Drive Shack, brings a fresh alternative to the day and nightlife scenes with a space centered around three-levels of interactive golf, drinks, food, games, and events. 

The Challenge: 

Drive Shack strives to “make sure every moment is one to remember from the time [their customers] enter, to the time [they] leave.” They were looking for signage and architectural features to help enhance their customer’s experience. But, the run-of-the-mill basic signage just wouldn’t cut it for Drive Shack. We were up for the challenge. 

The Solution:

Through collaborations with our design team and our custom fabrication team, a plan was put in place to bring the signage to life at Drive Shack. A 4’ acrylic trim-capped and painted channel letter entrance sign, along with a remarkable 12’ x 17’ golf flag, which contains 16 halo-lit individual triangles, starts Drive Shack customers off on the right foot. We created instruction and way-finding signs to enhance the patrons’ experience inside. In addition, we crafted a hogged-out and routed acrylic illustration of a golfer, complete with green LED’s, which added an interesting retro look and feel to the room.

Once at the three-level driving range, golfers are greeted with a view of ten 16’ internally-illuminated channel letters at the end of the driving range that spell out “D-R-I-V-E S-H-A-C-K.” A custom fabricated flamingo adds another level of creativity and flair to the driving range, with its internally-illuminated and vinyl-lined poles that light up the range’s distance markers.

It was a natural collaboration for our team at Rite Lite Signs to help multiple Drive Shack locations with their custom fabrication signage. In fact, our driving mission is to create memorable signage to help our customers elevate their brands into works of art. The end result of Rite Lite Signs’ custom fabrication and expert signage installation leaves Drive Shack patrons with a visual, memorable experience. These elements are destined to drive them back for even more fun, food, friends and golf, time and time again.