Digital Advertising & EMC Signage

Electronic Message Centers, or EMCS, are visual communication tools displayed in prime locations – store-fronts, churches, highways – for anyone and everyone to see. EMCs are growing in popularity and research suggests digital advertising is more impactful than print and radio advertisements.

EMC Digital Advertising Benefits

  • Deliver breaking news in real-time
  • Screens are bright and show motion
  • Display multiple messages on a screen at once
  • Customize content whenever
  • More affordable than print
  • More environmentally friendly than print (no paper or ink to recycle or go to landfills)
  • More options with digital signs that with any other communications method

Industries Using EMCs

  • Healthcare
  • Retail
  • Restaurants
  • Worship Centers
  • Technology
  • Nonprofit
  • Education
  • Corporate offices

Fun Statistics on EMCs Advertising

  • 8/10 customers have entered a store because of a digital sign catching their interest
  • US digital ad spend is expected to continue growing year-on-year, accounting for almost as much ad spend as TV channels by 2023
  • Digital media in public venues reaches more customers than videos on the Internet or Facebook
  • 68% agreed that digital advertising would influence their decision to buy advertised products in the future.
  • 71 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.
  • Digital signage has a recall rate of 83%
  • 20% of people will read the text on a page, but 80% of people will watch a video.
  • According to the Small Business Association, LED advertising signs pull in 1000 impressions for merely $0.15, making it the most cost-effective form of advertising

Call 704-788-7097

Let’s discuss all the fun options to building your business’s EMC sign investment!

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